Paul Hollywood has risen (forgive the pun) to become one of the most famous bakers in Britain in recent years, his name being synonymous with bread-baking in particular.

Paul’s latest book, supported by a UK tour, is a celebration of purely British baking; going back the basics of traditional family recipes, and giving them his signature masterful touch.

The promotional video shot for the new book and tour emphasised and reflected the relaxed feel that baking Paul’s home recipes give; featuring Paul taking viewers through a simple soda bread recipe, interspersed with scenes of Paul discussing his passion for British baking and what it means to him.