We all know the struggle of filing through cut outs from magazines and scanning each page of our recipe books, trying to find that one recipe that we saw months ago but now really fancy. It’s just too much really. Cooked.com aims to simplify this and make cooking enjoyable again, and our client Bloomsbury publishing commissioned us to make a promo film to launch it.
Featuring recipes from a range of leading chefs, the cooked.com website offers subscribers the opportunity to search through recipes by seasonal produce, authors, books and main ingredients to name but a few.
Our short promotional video filmed was a demonstrative explanation of how the cooked.com website works, highlighting the ease of having recipes all in one place in comparison to struggling to find hard copies of long-filed away recipes. The video used short, sharp shots to demonstrate the vastness of the recipe collections available on cooked.com.