Zerodegrees, the family-run group of microbrewery-restaurants, wanted to show a little of their knowledge of craft beer in a fun and accessible format and asked Me:Mo TV to create a way to make that happen. Working with their Brewmasters, the team scripted a fun, short sequence entitled “A Bluffer’s Guide to Craft Beer” and set to work bringing it to life with motion graphics. This approach is especially useful when syndication to major news outlets is the aim and has near-limitless possibilities to inform, educate and of course entertain. To maximise the impact, the Editorial version is completely unbranded and legacy-free, allowing the news outlets to syndicate without looking like they are advertising, but to maximise the use value of the film, the Me:Mo TV team developed it so that a branded “top and tail” could be added for a negligible extra outlay in time to create a fully branded version for use on Zerodegrees’ website and social media. News coverage, website presence and social media – three applications, two films and all for the price of one.